![]() A Microsoft employee has claimed that Inori represents "a new way of looking at" Internet Explorer. At the Festival, Inori was used to draw local attention to the new browser, as well as Windows Phone-powered Nokia phones and tablets. ![]() ![]() However, she does not represent an official mascot for Internet Explorer. As stated by Microsoft, Inori was created by Microsoft Singapore for the Anime Festival Asia 2013 event, and is a part of the local marketing program for anime and Japanese popular culture at AFA 2013, as well as across Asia. Though after Collateral Damage Studios jokingly asked Microsoft to "call them", a representative from Microsoft Asia-Pacific approached the company, and Inori was adopted as a mascot for Internet Explorer. However, the initial design was little more than fan art. She was designed by Collateral Damage Studios, who wanted to create their own character after artist and producer Danny Choo posted an image featuring human equivalents of the Safari, Firefox, and Chrome web browsers. Inori Aizawa is a personification of Internet Explorer.
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